This blog post is part of the “Making it Work” series, where we share the stories of professionals who are working flexibly.

Louise Bush is an experienced executive and marketing assistant who made the transition to entrepreneur. She is the founder of My Virtuous Assistant, a business that supports the office administration and digital marketing functions for small businesses. Louise likes both the flexibility and variety that she gets through her business.

Entrepreneur Life

Prior to launching My Virtuous Assistant, Louise worked as a freelancer and contract employee and was already familiar with the highs-and-lows of unpredictable work. She is the type of person who is comfortable working without guaranteed contracts and an uncertain volume of work. Over time, her business has grown, she has risen to new challenges and taken on new tasks. She enjoys being her own boss and having control over who she works with, when, and on what.

Louise identified some of the skills that make her successful: perseverance, a high level of technical skill, and an ability to adapt to change. She is self-aware and knows that she needs to get outside and “back to nature” when she needs to take a break and reflect. Louise is also passionate about setting goals and has a road map for her business. Every now and then she will take a break, review her goals and road map, make adjustments and move forward.


Louise is based in the greater Vancouver area (where her clients are) and loves that she can work from “anywhere”. She likes the freedom of her work as it enables her to plan short vacations or take breaks to hike and explore the outdoors. As her business grows, Louise has been able to utilize her team to get the work done so that she can pursue other entrepreneurial ventures. The one that she is currently exploring will meld her business acumen and passion for the arts. (Stay tuned!)

Value: Helping Others

One of Louise’s core values is helping others. Her business was built to support entrepreneurs by performing tasks so that they could focus on the things that they were amazing at. She is proud of the opportunities and training that she offers her team members – many of them are working flexible hours while completing their schooling. Louise wants to contribute and share her knowledge with others.

Aligning with her value of helping others, Louise shared the following tips for others who are considering starting their own business:

  1. Make sure that you have your finances in order before you start. You will need to invest money to get started. You should also have money to fall back on in the slower times.
  2. Never give up. Do it, especially if you need to. Similarly, recognize that sometimes things don’t work and you may need to change. Changing plans isn’t giving up.
  3. Know that you will have good days and bad days. If the good days outnumber the bad days, then you know you are doing the right thing.
  4. There is value in trying new things. You can still feel good about yourself and the knowledge and experience you’ve gained even if it wasn’t successful in a classic definition.

Louise Bush Profile Picture

Louise Bush is making it work!

Are you interested in connecting with Louise?  Reach out via her websiteLinkedIn, Facebook or Instagram.

Feeling inspired? Are you ready to make it work too? Work Evolution has many flexible jobs and useful resources for professionals pursuing flexible work. Check us out today: